- Sunmagic Juices launch new INSPO range of hydrating juice drinks
- In 4 delicious flavours to refresh the new generation of consumers.
Sunmagic Juices, the company behind popular soft drinks and juice drink brands The Village Press. Hydra Juice and Sunmagic, are reinforcing their extensive juice offering with the addition of four new 500ml juice drinks with on-trend and great-tasting flavours, to wow the younger, Gen Z consumer base. Available now through wholesalers, the new INSPO sub-range contains around 5 percent juice, and are sold in 500ml rPET bottles,
The new Sunmagic INSPO range includes Citrus Smash, a zesty and zingy citrus blend including Orange and lemon juice: Berry Blast, a refreshing berry blend including blueberry and raspberry juice: Tropical Punch, a vibrant, tropical medley of pineapple and lychee juice: and Ruby Crush, a refresh of Sunmagic’s popular Summer Sensation juice drink – a mouth-watering juice blend including strawberry, redcurrant and cherry juices.
The Sunmagic INSPO range launch comes as the demand for lower juice content juice drinks continues to grow, driven by more consumers looking for hydrating soft drinks that contain less sugar but don’t compromise on taste.
Sunmagic Juices’ new INSPO varieties are designed to get tastebuds tingling and provide taste inspiration to shoppers based on flavour profiles that are on-trend and in demand. They offer a twist on the standard flavours currently on sale in the market, with a delightfully refreshing range of juice drinks.
“The Sunmagic INSPO range launch timing is perfect,” says Andy Lewis, Marketing Controller at Sunmagic Juices, “with Nielsen’s latest market information[1] showing sales of juice drinks growing in volume terms. Consumer interest is strong in new flavours, which drive engagement and sales. Also, the growing focus on health and wellness makes juice drinks an attractive option for shoppers looking to reduce their sugar intake.”
Juice drinks’ appeal is very broad. The biggest users are younger consumers, with 84% of 16-24-year-olds and 88% of 25-34-year-olds consuming them. 91% of parents, especially with children under 18, also consume juice drinks, highlighting their family appeal. These shoppers are likely to be attracted to the new INSPO juice drinks for their perceived health benefits and convenience as an on-the-go family-friendly option.
Andy Lewis, Marketing Controller at Sunmagic Juices, concludes: “With a delicious range of flavours to give consumers flavour inspiration beyond some of the plainer flavours of the current market, these new juice blends offer great-tasting and hydrating drinks. The INSPO range’s fun, modern look and brand name will appeal strongly to the younger, Gen Z consumer base who demand more from their drinks in terms of taste and appearance, and have grown up inspired by social media and taking their INSPO from tiktok, Instagram and many influencers. Hence our message to them – Why Wait for INSPO? Taste it!”
Backed by a social media campaign starting in April, the Sunmagic INSPO range launches into wholesalers in April 2025, just as the sun starts to shine and consumers are on the look-out for delicious soft drinks to hydrate and satisfy in equal measure.
Sunmagic INSPO Citrus Smash, Berry Blast, Ruby Crush and Tropical Punch are available in 500ml rPET bottles.
Trade enquiries: Call Bajrush Halili on 07881 207161
Or email: hello@sunmagicdrinks.co.uk
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