Coca-Cola Great Britain is bringing out new Coca-Cola Energy, the first energy drink under the Coca-Cola brand. Coca-Cola Energy features caffeine from naturally-derived sources, guarana extracts, B vitamins and no taurine, and the taste of Coca-Cola. Available in 250ml cans and in two variants – with and without sugar, Coca-Cola Energy launches from late April, supported by an integrated marketing campaign. Part of Coca-Cola’s strategy to offer British consumers a wider choice of drinks, Coca-Cola Energy follows recent launches Fuzetea, Adez and a ready-to-drink coffee under the company’s organic brand, Honest.
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