Barr Soft Drinks will drive retailer sales this summer with its biggest ever on-pack promotion for IRN-BRU, the UK’s No.1 flavoured carbonate brand*, giving consumers the opportunity to win thousands of exciting summer prizes.
BRU-NANZA will run during July and August, offering lucky consumers the chance to win IRN-BRU branded items, including giant BRU-NICORN lilos, beach towels, fanny packs, beach balls and can coolers.
BRU-NANZA will run across a number of IRN-BRU plain and PMP packs (both regular and XTRA), including 500ml and 2 litre bottles and 8 x330ml multipack cans.
IRN-BRU on-pack promotions are proven to increase sales and retailers should prominently display the BRU-NANZA packs to unlock incremental sales opportunities.
* IRI Marketplace, Value Sales, Single Flavour OFC’s, MAT to 21.04.19, GB Convenience