Following Heinz’s recent revamp of its price marked pack formats, the grocery market leader is now on the hunt for the depot with the most creative display. Throughout May and June, Heinz has been searching for the most original price marked pack display, with cash prizes up for grabs.
The following Heinz price marked packs should be included in the display:
• Heinz Beanz 200g (49p)
• Heinz Spaghetti 415g (59p)
• Heinz Spaghetti Hoops 415g (59p)
• Heinz Beanz with Pork Sausages 415g (£1.25)
• Heinz Ravioli 415g (£1.25)
• Heinz Spaghetti Bolognese 415g (£1.25)
• Heinz Macaroni Cheese 415g (£1.25)
• Heinz Beanz Promotional 4 Pack (£2.00)
To be in with a chance of winning, depots simply have to take a photo of their winning display.
Heinz’s commitment to the grocery category remains strong. The focus on price marked packs is driving both consumer value and profitable sales for retailers and wholesalers. It also demonstrates some of the innovative ways Heinz is harnessing consumer trends, driving innovation and making the category more relevant and more exciting for consumers. In doing so, Heinz is continuing to increase sales for its retail partners.
Parminder Walia, Heinz Retail Execution Manager explains: “The Heinz price marked packs offer great value to consumers and the packs themselves have strong visibility on shelf. Throughout May and June, we’re looking for depots that are creating their own impactful displays and grabbing the attention of visiting retailers. We have some great prizes up for grabs and look forward to seeing what the depots can do!”
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