Britvic’s J?O Glitterberry flavour is back on TV until 31 December, for the first time since 2011. This festive blend of grape, cherry and winter spices with edible gold glitter was top performer in its category last Christmas. The new commercial features J?O’s brand ambassador, Mojo, the cheeky Alpaca, encouraging people to ‘Find their Mojo. Britvic is also investing in a heavyweight shopper campaign including in-store advertising. Glitterberry made a huge impact on the category in 2017, when £9 in every £10 spent on the flavour was additional to the category.
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