J2O, the UK’s No.1 adult soft drink[1], is unveiling three new products ahead of the busy Summer season; J2O Summer Limited Edition Pear & Guava (Summer Shine), J2O Spritz Apple & Elderflower and J2O Spritz cans.
The J2O Summer Limited Edition Pear & Guava (Summer Shine) flavour is designed to be enjoyed while socialising, with an exotic burst of guava providing the ideal summer refreshment. J2O Spritz Apple & Elderflower offers a more adult variant with the flavour performing strongly in consumer research[2]. It is also the first J2O Spritz flavour to feature a botanical ingredient.
The new products will allow retailers to capitalise on customers looking to trade up from traditional carbonates, by offering a more premium soft drink option. The adult appeal and premium flavours of the new products also provides a perfect alternative for customers looking to reduce alcohol consumption. The new can format for J2O Spritz will also offer consumers the opportunity to tap into a wider range of socials including the more informal, everyday occasions.
Ben Parker at home commercial director at Britvic commented, “The J2O portfolio is well established within the adult soft drinks segment, offering a variety of products which appeal to a range of people and occasions. The new additions will build on this while allowing retailers to grow their adult socialising offering and capitalise on less frequent buyers and those entering the market for the first time.
“Our J2O Summer Limited Edition Pear & Guava, for example, is designed to be an ideal accompaniment to socialising. This, coupled with the increase of social occasions in the summer season means we’re expecting the product to be a fantastic sales driver for retailers.”
The launches will be supported by social media and in-store activations designed to keep the brand front of mind for shoppers. J2O Summer Limited Edition Pear & Guava (Summer Shine) and J2O Spritz Apple & Elderflower will be available from February and March respectively, with J2O Spritz launching in a 250ml slimline can format from March 2020.
All reader enquiries should be directed to: Customer Services, Britvic Soft Drinks on 0345 7581781
[1] Nielsen Scantrack, Total Coverage, Values Sales – Adult Socialising, MAT to 30.11.19
[2] TNS omnibus – n=1247, 14th-18th February 2019
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