Jack Daniel’s & Coca-Cola unveils its first-ever flavoured variant with a bold cherry twist

• Jack Daniel’s & Coca-Cola Cherry joins GB’s top-selling ready-to-drink (RTD) SKU^[1] in latest development for iconic range
• The brand’s first NPD builds on its strong performance since launch, having clocked up more than £55m in sales^[2]
• GB is the first global market for rollout after the product’s successful USA debut

Coca-Cola Europacific Partners (CCEP) has announced the arrival of Jack Daniel’s & Coca-Cola Cherry in GB – the first-ever flavoured innovation in the iconic Jack Daniel’s and Coca-Cola Ready To Drink (RTD) range. 

Rolling out nationwide from April, the new variant gives the classic Jack Daniel’s & Coca-Cola blend a fruity cherry twist, offering a fresh and exciting taste that brings together two of the world’s most iconic brands in an entirely new way.

Jack Daniel’s & Coca-Cola Cherry Ready To Drink (RTD) will be available in 330ml plain and price-marked single cans. The packaging features a bold purple stripe around the collar and a clear “Cherry” label beneath, making it instantly recognisable on shelf when positioned alongside Jack Daniel’s & Coca-Cola Original Taste and Jack Daniel’s & Coca-Cola Zero Sugar.

This launch builds on the range’s impressive performance since its debut in March 2023, with Jack Daniel’s & Coca-Cola Original Taste quickly becoming the best-selling ready-to-drink SKU in Great Britain^[3] and successfully premiumising what the category has to offer. 

Combined, the original full sugar and zero sugar variants have collectively achieved over £55 million in value sales^[4] to date, and the range recently won the ‘Pre-Mixed Spirit’ category at the 2025 Product of the Year Awards – the UK’s largest consumer-voted accolade for product innovation. 

To amplify the launch, wholesalers and convenience retailers can transform their depots and stores with vibrant POS kits. These include bollard covers, aisle fins and shelf strips, along with digital assets on My.CCEP.com to drive excitement both in-store and online. 

Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB, said: “This is such an exciting moment for the brand, for the category, and for us and our customers, and we’re confident the sweet cherry twist will be a massive hit with shoppers.

“With the ready-to-drink category now worth £554m in Great Britain^[5], this launch is about more than just giving fans something fresh – it’s a brilliant opportunity to bring flavoured cola lovers into the category for the first time, with Coca-Cola & Coca-Cola Zero Cherry alone clocking up nearly £107m^[6] in sales to date. By drawing on insights from our soft drinks range, we’re helping our ready-to-drink line-up reach its full potential and continuing to drive growth in the category.

“We’re expecting huge demand both in-store and online and can’t wait to see this incredible new flavour fly off the shelves.”

^[1] Nielsen Total Coverage RTD Value MAT 28.12.24

² Nielsen Total Coverage RTD Value March 2023 to 05.10.24

³ Nielsen Total Coverage RTD Value MAT 28.12.24

⁴ Nielsen Total Coverage RTD Value March 2023 to 05.10.24

⁵ Nielsen Total RTD Value MAT 20.04.24

⁶ Nielsen Total RTD Value MAT 28.12.24