KA, the Caribbean soft drink from Barr Soft Drinks, is bringing an authentic taste of the Caribbean to the energy category with the launch of KA Reload, a glucosebased energy drink. Available in two flavours – Black Cherry and Mango – KA’s move into the energy market is a great fit for the brand, with 90% of current KA consumers already consuming energy drinks to fuel their busy urban lives. The launch will be supported with a digital campaign across Instagram, Snapchat and Spotify. “Energy is a hugely important category for convenience retailers, delivering the highest profit per litre, with almost 1 in 2 drink now soft drinks purchased being an energy drink,” says Adrian Troy, Marketing Director at Barr Soft Drinks.

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