A premium product for everyday indulgence, KETTLE® Chips single serve bags are a great way for retailers to up trade consumers at lunch time or when snacking on the go.

This spring there will be even more reasons to purchase as KETTLE® Chips runs the ‘Upgrade your lunch’ on pack promotion on its full single serve and multi-pack ranges.

This new on-pack promotion offers consumers the chance to win the lunch upgrade of a lifetime and every purchaser can also enjoy a digital film in full HD from CHILI Cinema (chilli.com) for just £1.

Consumers simply need to go online and enter the promotional code printed on each pack to receive their CHILI film code and enter the Hollywood Trip prize draw.

The prize will enable one lucky winner and their guest to experience the life of a Hollywood ‘A’ lister and savour a poolside lunch at a top Beverley Hill’s hotel.

During their stay in Los Angeles, the winners will also receive a behind the scenes VIP tour at Universal Studios and a helicopter ride over Tinseltown.

In addition to the main prize draw, the offer to watch a film in full HD for just £1 is bound to be highly appealing to target consumers. CHILI Cinema (chilli.com) presents the largest online video store, with thousands of Movies and TV Series, including new releases only a few weeks after their cinema release, available to stream on a Smart TV, PC, tablet or smartphone without subscription charges.

The promotion is designed to reflect KETTLE® Chips’ singles brand postioning as a lunch upgrade and encourage consumers to trade up when snacking on the go.

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