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KIND, the UK’s fastest growing healthy snack bar brand, will enter the breakfast category this April with the introduction of a brand new breakfast product. Available in single and multipack formats, the new range has secured strong early listings and will launch into 152 Waitrose stores from 1st April before rolling out across Tesco, Ocado and Sainsbury’s as well as independents nationwide.

KIND Breakfast bars, which are available in three variants: Blueberry Almond, Peanut Butter and Honey Oat are all gluten free and high in fibre. Each bar is soft-baked and features a base of 5 whole grains; oats, millet, buckwheat, amaranth and quinoa. The Honey Oat bar is the first in the KIND product portfolio not to contain nuts.

The handy pocket sized product and transparent packaging is designed to appeal to the consumer looking for a healthy, on-the-go breakfast option.

Blueberry Almond: Soft-baked whole grains with the sweet flavour of blueberry and the crunch of almonds.

Peanut Butter: Soft-baked whole grains with a peanut butter crunch.

Honey Oat: Soft-baked whole grains with a touch of honey

True to the brand’s ethos, the first ingredient in every bar is nutrient dense. Each 50g pack contains two bars.

John McManus, UK Marketing Director says : “We know there’s a huge opportunity for us here in the UK to bring our expertise to the on-the-go breakfast category. Research* shows that 30% of us skip breakfast because of lack of time, and we’ve created a premium product that is not only convenient, but delivers on health and taste too. We’re really excited to see our latest launch roll out nationwide from next month and it’s fantastic to have such strong support from our retail partners”

KIND will spend £+1.3m in digital media this year with a dedicated focus on the KIND breakfast launch along with a robust field marketing campaign which will see KIND sampling over 1 million breakfast bars across the UK in 2020. They will be popping up across major cities in the UK with their ‘good starts line’ – giving consumers a great start to their day.

Available in singles (RRP:£1.29) and Multipacks of 3 (RRP:£2.99)

* source:

Find out more:

Twitter / Facebook / Instagram: @kindsnacksuk

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