KP Snacks expands popular PMP portfolio with fastest-growing Space Raiders flavour

Space Raiders Saucy BBQ launches in £1.25 PMP

KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format^[1]. 

Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs^[2]. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2% (vs +4.2%)^[3], bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing. 

The new PMP expands the Space Raiders portfolio. Worth £25m^[4], the Space Raiders range includes Space Raiders 40p PMPs, the UK’s number one best-value singles PMP^[5], as well as existing £1.25 PMPs: Beef and Pickled Onion. 

Stuart Graham, Head of Convenience and Impulse, KP Snacks, says: “At KP Snacks, we are committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand. The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”