KP Snacks has launched McCoy’s Sizzling King Prawn in £1 PMP format. Rolling out in January, the new product marks the 25th SKU in KP Snacks’ market leading £1 PMP range.

Promising full on flavour in a popular and versatile format, the new McCoy’s Sizzling King Prawn £1 PMP looks to capitalise on the growth of PMPs. Extending the KP Snacks PMP range with this bold and tasty flavour will boost retailers’ sales as shoppers continue to search for great value products.

McCoy’s is the UK’s number one ridged crisp brand and its £1 PMP range is thriving and outperforming market growth at +33.8% compared to the market at +8.3%[1].With prawn being the fastest growing flavour within the category, growing at +10% vs the category at +2.7%[2], the new PMP is perfectly positioned to engage consumers and drive sales.

Matt Collins, Trading Director at KP Snacks, says: “McCoy’s is a leader in CSN, synonymous with tasty snacks and exciting NPD. We are thrilled to be launching McCoy’s Sizzling King Prawn in the increasingly popular £1 PMP format. As we continue to expand our extensive £1 PMP portfolio, which is already outperforming market growth, we are focused on identifying the perfect flavours and brands to boost sales for retailers.”

“McCoy’s is one of the top five £1 PMP ranges in the category and the new launch will excite shoppers by delivering a favourite flavour in a format that is trusted to provide excellent value”.

The KP Snacks £1 PMP range is currently outperforming overall category growth at +10.1%[3]. Worth £145.9m RSV and growing +11.2%[4], the McCoy’s brand is responsible for the number two and three best-selling meal deal choices[5].

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