Incentive gives retailers the chance to win six £2,000 cash prizes to fund an epic adventure
KP Snacks today announces an exciting new retailer competition launching alongside the brand new McCoy’s Epic Eats product range. McCoy’s, the UK’s number one ridged crisp brand, is offering retailers the chance to win one of six £2,000 cash prizes to create their own “Epic” adventure.
Designed to support retailers with exciting prizes and drive sales of the newly launched range, the “Fund Your Own Epic Adventure” competition also includes scratch cards with 1,100 prizes up for grabs in the form of £20 vouchers or a free case of stock.
Running for eight weeks from 20th February in the UK and Northern Ireland, the competition is exclusive to the new McCoy’s Epic Eats product range, featuring two bold flavours: Nacho Cheese and Spicy Salsa. Retailers will automatically be entered in the prize draw and qualify for a scratch card when they buy two cases of McCoy’s Epic Eats.
Leanne Parkes, Shopper Marketing Manager C&I says: “We are delighted to be launching a new retailer competition for McCoy’s, offering our valued retailer partners the chance to win big prizes and create unforgettable memories with an epic adventure of their own. As a popular and much-loved brand delivering innovation to the category, McCoy’s Epic Eats is perfectly positioned to boost sales for retailers.”
The brand new McCoy’s range delivers unique and tempting flavours and promises an epic snacking experience for shoppers looking to try something new. McCoy’s Epic Eats has been designed to excite the category and bolster growth of the McCoy’s brand, while strengthening its flavour credentials.
McCoy’s Epic Eats is available in a Grab Bag format that is perfect for lunchtimes and a £1.25 PMP, ideal for capitalising on the strength of large format PMPs which are growing +25.7% YOY[1].
McCoy’s is the UK’s leading ridged crisp brand, worth £148.1m and growing +1.4% in value[2]. McCoy’s is one of the top 3 PMP brands in CSN, with large format McCoy’s PMPs currently growing ahead of the category +45.1% MAT[3].
[1] Nielsen IQ, Total Coverage, Total PMPs Value, MAT 03.12.22
[2] Nielsen IQ, Total Coverage, Total PMPs Value, MAT 03.12.22
[3] Nielsen IQ, Total Coverage, Total PMPs Value, MAT 03.12.22
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