Unique promotion supports KP Snacks role as Official Team Partner of cricket’s exciting new tournament, The Hundred

KP Snacks has teamed up with Bestway to offer retailers the opportunity to win the ultimate ‘money can’t buy’ experience at one of cricket’s newest and most exciting tournaments, The Hundred.

Retailers have the chance to win a VIP experience for eight, including tickets to The Hundred final at Lords cricket ground on August 21st, access to an Executive Box, hospitality, travel, and accommodation expenses. 30 runners-up prizes of £100 of stock vouchers are also available for retailers to win and celebrate a ‘Hundred’.

KP Snacks is proud to be the Official Team Partner of The Hundred, an action-packed, new 100 ball cricket competition that will put fans on the edge of their seat. Bringing excitement to stadiums and on TV screens at home, The Hundred is a tournament for families to enjoy together.

The partnership will be promoted across eight core KP Snacks brands: popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips, all of which feature on team shirts. Every time retailers buy six of the of eight Hundred featured brands at Bestway, in any format, they will be automatically entered into a free Prize Draw for a chance to win. The competition is open until July 15th.

Matt Collins, Trading Director of KP Snacks says: “We are delighted to partner with Bestway on its Summer of Winner’s Campaign. It’s certainly going to be a busy and exciting summer of sport, with an excellent opportunity for retailers to drive CSN sales by stocking the right range. The KP Snacks portfolio is growing in value at +3.6%[1], ahead of the overall category. We want to reward retailers for their loyalty to our market-leading products with this money can’t buy experience.

Kenton Burchell, Group Trading Director at Bestway Wholesale says: “We’re thrilled to offer this incentive to our Retailers and reward them for their valued business – a mix of an exciting cricket experience, with the backing of a really customer centric and value add partner in KP Snacks. I’m sure it’s going to be a winner all around and an excellent summer of live sport”.

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