Imperial Tobacco has announced the launch of a new Lambert & Butler Roll Your Own (RYO) variant to help retailers take advantage of the growing value for money trend and rising demand for economy RYO products from trusted cigarette brands.

Available to retailers to buy now in both 30g and 50g formats and priced at just £11.00 RRP and £18.15 RRP respectively, the new Lambert & Butler RYO blend offers premium quality at an economy price point. The unique blend benefits from reduced moisture levels to make it easier to roll which has proved exceptionally popular with consumers during testing, outperforming competitor brands.

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