Lambrini, the UK’s no.1 perry brand[1], has announced the launch of its first ever RTD cans, in four delicious fruit flavours – Mango, Strawberry, Cherry and Rhubarb.
The brand new additions to the Lambrini line-up have been created in response to growing consumer demand for convenience, whilst also tapping into trends for low calorie, low ABV ‘spritz’ drinks.
Graeme Sharp, Brand Manager, Lambrini, comments; “As we approach the spring/summer season, convenient drinks formats for barbeques and picnics are key. Our new range of ready to drink Lambrini cans, with their line-up of much loved fruity flavours is perfect for tapping into this opportunity. With a 4% ABV, 99 calories and just £1.50 per can, they’re also a great option for those who are looking for lower alcohol, lower calorie options at a really great price.
“From the fantastic reaction that we’ve had from shoppers both for the return of our Cherry and Strawberry flavours and the launch of Mango and Rhubarb & Ginger flavours towards the end of last year, we’re confident that this exciting new offering will provide retailers with a significant sales opportunity as shoppers continue to seek out convenient, great tasting alternatives to prosecco and fruity wines at a really accessible pricepoint”.
All four Lambrini RTD cans – Cherry, Rhubarb, Strawberry and Mango are available to order now. RRP £1.50, ABV 4%. To find out more, visit the @lambriniUK on Instagram.
[1] Nielsen MAT to 08.08.20
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