Imperial Tobacco is introducing L&B Blue Bright Air Filter, its latest Factory-Made Cigarette innovation. Bright Air Filter combines a recess in the filter tip with a firmer filter structure, offering adult smokers in the Sub-Economy sector a smoother, better quality smoking experience. L&B Blue Bright Air Filter delivers premium features and a smoother smoking experience at a value price point. Imperial’s overall share of the Sub Economy sector stands at 46%, with L&B Blue contributing heavily to this success. L&B Blue Bright Air Filter is available in King Size 20s with an £8.70 RRP of £8.70.