Leading sports nutrition brand, Warrior® continues to dominate the healthy snacking space with the announcement of their partnership deal with Valli Forecourts, one of the largest forecourt chains in the UK, who will list their range of high protein bars and flapjacks. The range will be available from beginning of September in all 16 Valli sites across the North of England, including Birmingham, Leeds, Ripon, Sheffield, Doncaster, and York.
Renowned for their Warrior CRUNCH and Warrior RAW range of guilt-free, healthy snacking, high protein bars and flapjacks, this partnership is yet another achievement for the brand over the past 12 months, as they trend 81% upwards in revenue in comparison to this time last year. The listing in Valli Forecourts sites further strengthens their position as leaders in the sports nutrition category and will be one of the best places in the country to purchase Warrior® due to the extensive product offering.
“We are thrilled to have partnered with Valli Forecourts and see it as an exciting step forward for us,” says Founder of Warrior®, Kieran Fisher. “We pride ourselves on creating incredibly delicious, high quality, healthy products that provide great value for consumers. In our opinion, a protein bar shouldn’t cost as much as a meal deal, especially not during the current cost-of-living crisis, which is why we have positioned our bars at this price point, so that they are affordable. We look forward to seeing further growth and new opportunities with this exciting new partnership.”
Muhammad Waqas Aslam, Category Manager for New Products at Valli Forecourts comments: “Valli Forecourts are very excited to be teaming up with one of the leading national and international protein brands, Warrior®. We are looking forward to welcoming them on board and are certain they will get a positive response from our customers due to their superior taste and value.”
Warrior® is owned by KBF Enterprises®. KBF Enterprises® is a vertically integrated sports nutrition platform that owns, manufactures, and distributes healthy nutritional products to 300,000 registered customers online and many of the World’s leading retailers. KBF Enterprises® was founded by Kieran Fisher and is on track to achieve revenues of £30m in 2022, having grown at an average annual rate of over 45% for the last 3 years, and 57% year to date.
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