Lees of Scotland, one of the UK’’s leading independent confectionery manufacturers, has unveiled a new limited edition product, Lees Snowy Snowballs, as part of its popular Snowball range.
The new product has been launched for the Christmas season and boasts a light and fluffy white mallow filling, covered in a white chocolate coating and showered with a snowy blanket of coconut.
Packaged in a fun festive themed design, each pack contains eight individual Snowy Snowballs, perfect for sharing with family and friends over Christmas.
Sheevaun Thomas, NPD Manager at Lees of Scotland, commented: “Lees Snowballs have been enjoyed by families for generations and we are confident our new Snowy Snowballs will be a big hit with our consumers.
“We wanted to focus on making the new design as fun and eye catching as possible to give the product high impact on shelf and to attract both existing consumers and new ones.”
Lees have created the new Snowballs in response to growing consumer demand for seasonally themed products. Miniature variations of the new product will also be available at the start of November.
Each pack is priced at £1.29 and are available to purchase at Scottish independent retailers now.