British sweet manufacturer Swizzels is offering up a whole range of sweet treats for this Valentine’s Day, offering wholesalers and cash and carries the chance to stock a variety of romantic-themed sweets throughout the month.

This year more than ever people will be embracing the day with partners, friends and family members, as restrictions meant they were unable to celebrate normally in 2021.

The range of retro Love Hearts treats – which are vegetarian and vegan friendly – are synonymous with Valentine’s Day and are therefore a must stock to attract consumers during the season.

Perfect for smaller gifts, the 142g Love Heart PMP £1 Bag, 35p rolls are ideal products to display end-of-aisle for any impulse buys, as well as the Love Hearts Dip, which offers three flavoured sherbert dips and a Candy Floss stick for dipping, RRP 35p.  Love Hearts rolls are also available in multipacks of four, with an RRP £1.00.

A new addition for this Valentine’s Day is Swizzels’ Halal Love Hearts Candy Sticks which takes our iconic Love Hearts sweets into a brand-new range of candy sticks. Free from artificial colours, Love Hearts Candy Sticks are the latest addition to Swizzels’ much-loved product portfolio and are now available in a range of retailers nationwide.

Each pack of Love Hearts Candy Sticks includes a temporary tattoo featuring a positive and ‘feel good’ message, reinforcing the brand’s commitment to sharing the love with consumers. Twenty unique tattoo designs have been created for customers to collect, with one available in each 18g pack, RRP 35p, 36 packs per tray.

Mark Walker, Sales Director at Swizzels Matlow, said: “As more people will be celebrating this year due to an ease in restrictions, retailers will be looking to take advantage of the holiday and drive sales, so it’s important that wholesalers and cash and carries make the most of this and stock a variety of romantic-themed sweets.

“Our iconic Love Hearts collection is a likely favourite for any type of relationship during Valentine’s Day. Demand for these sweets is high with consumers, with 1.75 billion Love Hearts rolls being produced every year* – so will be a must-stock for shops looking to attract customers.

“Cash and carries and wholesalers can also highlight the Valentine’s range further with a seasonal display that showcases to retailers what their confectionery offering is during the season.”

Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well-known products including Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.

*Swizzels Ex Facs

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