Levi Roots Soft Drinks has announced the launch of new flavour – Tropical Punch – as it ties together one of the year’s hottest taste trends ‘tropical temptation’[1] with the much-loved Caribbean twist offered by the range.
Launching in April just as the weather starts to warm up, the new variant is the perfect summer soft drink with its pineapple and sweet mango mix. Available in a 500ml PMP bottle, the pack has been developed specifically for the convenience and impulse channel.
Big on merging flavour and taste with culture, Levi Roots Soft Drinks is already a key brand with stockists and is growing four times faster than other products within the 500ml flavoured carbs market.
Sally Forbes, Brand Manager at Levi Roots, said: “We know that people already seek out Levi Roots drinks for the unmatchable taste of the Caribbean, so our new Tropical Punch flavour will fit right in on shelf, before it flies straight back off!
“Sales are up +3% year-on-year with the brand consistently adding value to the category. We’re confident that with Tropical Punch, we’re bringing something fresh and new to our key target audience of 16-35-year olds that will drive growth for independent retailers.”
Levi Roots Tropical Punch joins the Caribbean Crush and Jamaican Sunset flavours in its existing range of carbonated drinks. RRP: £1.00
Source: Nielsen Scantrack, Value Sales, Total Coverage, MAT 22.02.20 unless otherwise specified
[1] International Taste Solutions (ITS) & Innova trend research 2019-2020
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