The Plant Power range taps into the rise of plant-based diets so dogs can join in Meat Free Mondays with pet parents

Lily’s Kitchen – the award-winning producer of proper food for pets – is launching a NEW range of healthy, plant-based recipes for dogs into independents, wholesalers and on the Lily’s Kitchen website from 3rd January 2022.

Comprising two new treats and two wet recipes for dogs, the Plant Power range has been developed so that dogs can join in key moments with their pet parents and is designed to tap into key trends such as Meat Free Mondays.

Dogs are naturally omnivores and can benefit from a wide variety of fruit and vegetables as part of a healthy diet. Lily’s Kitchen has carefully developed the new plant-based recipes so that pet parents can feed dogs a little less meat, while keeping their dogs happy and healthy.

Pet parents are increasingly conscious of their own health and the environment, and so Lily’s Kitchen has launched the new recipes so that they can extend these healthy habits to their dogs.

Rodney Zasman, resident vet at Lily’s Kitchen, comments: “One of the key things to watch out for when feeding a plant-based meal is to make sure that the recipe is complete. This means that the food is nutritionally balanced, and your dog won’t be missing out on any vital nutrients.

“Pet parents who are looking to introduce a plant-based meal to their dog’s diet can rest assured that apart from increasing their intake of fruit and veg, having dogs join in Meat Free Mondays may offer health benefits, particularly for dogs with sensitive tummies, or who have sensitivities to specific animal proteins.”

The two wet tins are nutritionally complete recipes full of plant-based protein and are made from natural ingredients, perfect for dogs to devour while pet parents are doing Meat Free Monday.

The Mighty Burrito Bowl with Jackfruit (RRP £3.00, 400g tin) is packed full of jackfruit, red pepper and kidney beans, and flavoured with cinnamon and parsley to get dogs’ tastebuds tingling.

The Vibrant Rainbow Stew (RRP £3.00, 400g tin and £1.50,150g tray) is made with tasty vegan ingredients and a selection of vibrant vegetables. Bursting with all the nutrients dogs need to be happy and healthy, woofers will wolf this one down.

The new treats come in two delicious, grain-free recipes: Tropical Mango Jerky (RRP £3.00, 70g) and Succulent Sweet Potato Jerky with Jackfruit (RRP £3.00, 70g). Both treats have a chewy texture and are made with natural ingredients, and plant-based protein.

The vet approved range comes in recyclable packaging and lowering dogs’ meat intake is a great way for pet parents to tread more lightly on the planet.

Samantha Crossley, Marketing Director at Lily’s Kitchen, comments: “As dogs are omnivores, feeding them vegan food once or twice a week is the perfect way to incorporate more vegetables into their diet in a healthy way.

“The new Plant Power range has been designed so that dogs can cut down their meat consumption, but still enjoy a nutritionally complete meal. They’re so tasty, dogs won’t even notice the difference.

“We believe that all pets deserve to eat proper food full of nourishing, natural ingredients, and the newest range does exactly that and celebrates the power of plants.”

The 400g tins and 150g trays are available from 3rd January, and the treats are available end of January from, wholesalers and in independent stores.

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