Soft drinks brand Vimto has collaborated with leading confectionery distributor IB Group to launch this summer’s must stock sweet, Vimto Remix Sodapops. The new lollipop is the Vimto Remix Mango, Strawberry and Pineapple flavour from Vimto’s Remix range, which has grown to £9.6million since 2016. The launch comes as Vimto revitalises its oldest confectionery licence, Vimto Original Lollipops, through the partnership with IB Group. The collaboration will see both Vimto Remix and Original lollies stocked in all 20 Hancocks Cash and Carry sites, plus distribution throughout their 55,000-strong customer base.

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