Lucozade Zero, the zero sugar range from the UK’s biggest sport & energy drink brand , is adding a twist to retailers’ shelves with the launch of a brand-new drink: Lucozade Zero Tropical, the Lucozade brand’s first ever flavour exclusive to the Lucozade Zero range. The great-tasting new drink, which is the latest addition to the £21M Lucozade Zero range, have been available in 500ml bottles from February 1st and in 4x380ml multipacks from February 15th. Low and no sugar soft drinks present a huge opportunity for retailers – making up more than half (58% ) of total soft drink volumes sold. Over the past few years, shoppers’ spending on zero and low-sugar drinks has increased by 33% and 29% respectively, showing just how important this segment of the market is.

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