Magnum, the world’s authority on ice cream and chocolate, is launching a brand new, unique addition to the range, Magnum Ruby. Giving pleasure seekers the opportunity to indulge in a completely new taste experience, Magnum has released the much-anticipated ice cream, sumptuously coated in the recently discovered fourth type of chocolate, Ruby. The biggest innovation in the chocolate world since White Chocolate was discovered 80 years ago, Ruby chocolate is a fourth type of chocolate, after Dark, Milk and White chocolate. Ruby chocolate was crafted by Barry Callebaut, the world’s leading manufacturer of high-quality chocolate with over 175 years of expertise and took more than 10 years to develop.

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