Old El Paso, Britain’s number one Mexican food brand, is putting £6 million into a ‘roof-raising’ new creative campaign. Centring on how Mexican cuisine brings friends and family together, the Make Some Noise campaign kicks off with a new TV advert celebrating how Mexican meals trigger laughter and encourage families to turn off the TV more than other dinners. The advert will also roll out across Video on Demand and radio, supported by targeted social media. The campaign will also be brought to life in-store through disruptive ‘Fajita Friday’ activation.

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