Playboy Energy Drink has arrived in the UK and has recently agreed a national listing with Makro. Over the coming weeks the new Energy Drink will be promoted in their stores across the country.
The listing has been achieved in conjunction with EW Retail Packers who are working closely with the Playboy Energy team. David Griffin, MD of the company said “We have been really impressed with Playboy Energy. Makro were a natural fit for launching the brand as they follow a strategy of leading and being first to market.”
“Our experience at recent trade shows has shown us that the Playboy Energy receives fantastic customer response. The brand was genuinely bringing people to our stand. Customers absolutely loved the taste.”
Simon Lewis, Brand Spokesman added, “Playboy Energy Drink is a new premium offering for an ever expanding category. The iconic brand identity is extremely strong and instantly recognisable. All our feedback tells us that we have a great tasting product that is ‘Energy and More’.”
Playboy Energy Drink is available in two varieties – regular and sugar free – and comes in 250ml cans. Model and actress Kelly Brook has been recruited as brand ambassador.
The drink contains ginseng root, guarana extract and damiana leaf to stimulate energy levels, with notes of fruit and vanilla.
Playboy Energy Drink was first launched in the United States in 2007 and is currently available in close to 20 other countries worldwide, including Australia, New Zealand, South Africa and across Eastern Europe. It boasts subtle notes of fruit and vanilla, and contains Ginseng root, Guarana extract and Damiana leaf, ingredients that are believed to stimulate energy levels.
Playboy Energy Drink is available in two varieties, regular and sugar free, and each comes packaged in an 250ml. black cans, made distinctive by the famous Playboy Rabbit Head Design and colours denoting regular (glowing orange) or sugar-free (glowing blue).
EW Retail Packers
david.griffin@ewretailpackers.co.uk
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