Following its hugely successful ‘Full On… Till It’s Gone’ advert, HARIBO’s popular fruity chew brand MAOAM is dancing its way back onto screens in a new eight-week burst, expected to reach 1.6 million consumers with its infectious, fun and high energy ‘Dancer’ creative, which has fans responding by mirroring and redefining the MAOAM moves. MAOAM is one of the UK’s leading brands in the soft and chewy segment, growing consistently year-onyear, Centre stage of the £1.5million campaign is fans’ favourite MAOAM Stripes alongside top selling Pinballs and Joystixx.

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