Mars Wrigley UK has announced its Christmas range, including the launch of Galaxy Caramel Truffles (RRP £4.99 – 212g). Available market wide from early September, the treat’s smooth caramel and velvety truffle centre is the perfect gift or addition to a Christmas party.
As the number one confectionery NPD for Christmas 2019, Galaxy Truffles is back again and is now available in a large 329g gift box format alongside Mars Wrigley’s original premium truffle offering, Maltesers Truffles.
Alongside Celebrations, Mars is also launching Milky Way and Skittles Selection Boxes to further tap into the sharing rituals of the holidays.
Mars is also extending the premium offering to advent calendars, with the launch of the new Galaxy Truffles Advent Calendar and the return of Maltesers Truffles Advent Calendar.
This year, the 265g Maltesers Christmas Mix pouches is back again and will contain 15 SKUs in total including a selection of Maltesers Buttons, as well as the Maltesers Reindeer (which has remained the number one best-selling confectionery treat at Christmas) and core Maltesers packets.
Speaking about the festive range , Jo Sinisgalli, Gifting Senior Brand Manager at Mars Wrigley UK said of the treats: “Chocolate and confectionery plays an ever important role in providing little moments of joy and pleasure for people across the world – something that is not only needed during this uncertain time but a staple tradition during the holiday season. We know that Brits will still want to celebrate the holidays with family, friends and neighbours in a safe way through activities at home and virtual parties and know that these exciting treats will bring some Christmas magic and cheer to all!”
Comments are closed.