Mars Wrigley Confectionery UK has announced the launch of MARS® MORE PROTEIN and SNICKERS® MORE PROTEIN to add to its portfolio, with products hitting retailers’ shelves this month.
With consumers increasingly looking for products that match their busy lifestyles, these two new single bars, each with 10g of added protein, can be enjoyed on the go and will be widely available across a number of trade channels helping to introduce the MARS® and SNICKERS® protein range to a wider consumer audience.
As well as added protein, at under 200Kcal, the new MARS® MORE PROTEIN bar will have 40% less sugar and the new SNICKERS® MORE PROTEIN bar will have 30% less sugar than the standard bars, giving consumers even more choice to enjoy the great taste of Mars and Snickers with added protein.
David Manzini, General Manager, Mars Wrigley Confectionery UK, said:
“Protein remains a hot consumer trend and the category continues to grow every year. These exciting new innovations give retailers a great opportunity to boost those all-important impulse purchases by offering consumers the great taste of Mars and Snickers with added protein and less sugar than a standard bar.”
Matt Boulter, Portfolio Director Mars Wrigley Confectionery UK: “We are thrilled to be launching two new extensions to the SNICKERS® and MARS® brands with more protein and less sugar than our standard bars and all of the great taste that consumers know and love. We are always looking to give consumers more choice and offer innovative new formats – watch this space for more new products within our portfolio this year.”
The launch of the MARS® MORE PROTEINand SNICKERS® MORE PROTEIN will be supported by a three-stage partnership with the world’s leading obstacle course, Tough Mudder.