Mars Wrigley unwrapped: New Christmas 2023 range revealed

Mars Wrigley has unveiled its 2023 Christmas range featuring a mix of NEW product launches alongside returning best sellers, set to hit shelves from September.

With gifting and sharing remaining an important festive tradition, despite the cost-of-living crisis, consumers are looking for cost-effective ways to provide indulgent treats to loved ones.

To maximise the sales opportunity for these moments this Christmas, Mars Wrigley is launching a further wave of mouth-watering NPD:

• MALTESERS® Assorted Truffles (200g), which will be rolling out nationwide
• MALTESERS® Mint Truffles (200g) as a Tesco exclusive

• MALTESERS® Christmas Mix (240g): a sharing bag of mini MALTESERS®Reindeers and teasers
• MALTESERS® Reindeers (29g) in both milk chocolate and mint flavours

Excitement is front of mind for Mars Wrigley when it comes to Christmas products. That’s why it’s popular CELEBRATIONS® advent calendar (215g) is returning. It contains an individual CELEBRATIONS® chocolate behind each door, ensuring a varied sweet moment for consumers each day in the build-up to Christmas.

This Christmas will also see the return of the MALTESERS® Assorted Truffles Advent Calendar (216g) and the much-loved M&M’S® Santa (100g): a hollow chocolate Santa filled with mini shakeable M&M’S®. With 53% of exclusive Mars Wrigley shoppers purchasing M&M’S® Santa last Christmas^[1], these will be an integral, and highly attractive, product to stock this festive season.

Cybi Capaldi, Senior Brand Manager, Christmas, says: “Confectionery and Christmas are synonymous and as such brands and retailers alike must ensure an attractive and fulfilling range for consumers to enjoy. Mars Wrigley’s well-loved portfolio captures shoppers’ attention with its range of iconic brands in a huge variety of formats, and this year’s NPD is no different.  Tapping into Mars Wrigley’s Blockbuster brands and fan favourite formats, we have curated a Christmas confectionery range to surprise and delight shoppers.

“2022 saw a record-breaking year for total grocery Christmas sales, with December passing the £12bn mark for the first time (up 9% YOY)  after a unique year of retraction in 2021. This year will be a key moment for retailers to showcase an exciting Christmas line-up to boost sales.

“By bringing back successful launches of Christmas past, combined with a sprinkling of innovative NPD, Mars Wrigley is once again providing retailers with the opportunity to boost their Christmas offering and maximise their sales during what is the most commercially important time of the year.”