Premier Foods is expanding its popular Marvel dried skimmed milk range with the addition of the industry’s first fortified instant hot chocolate, perfect for the healthcare and education sectors.
Hot chocolate and malt drinks are popular choices within healthcare and education, worth almost £5 million, as a tasty, convenient and relatively inexpensive solution. Naturally a good source of calcium, Marvel provides an instant hot chocolate with added benefits to help improve the micronutrient intake of all consumers.
Susannah Gilpin, Brand Nutritionist, at Premier Foods, comments: “Marvel has fantastic effects on both macro and micro-nutrient replenishment, boasting significant levels of protein and calcium. In addition, the range has been fortified with vitamins A and D, helping to ensure the normal function of the immune system. As a product that has a source of protein and low in fat, the new instant hot chocolate is the ideal solution for a nutritious and tasty drink that can be provided at snack and mealtimes in care homes, hospitals and secondary education.”
With clear on-pack claims, its selling point of fortification, superior chocolate taste, and less than 1% fat as prepared, Marvel Instant Hot Chocolate will help to offer caterers solutions to provide their residents and pupils with good nutritious options throughout the day.
“With strong demand across both healthcare and education, we expect to see new customers buying into the brand, as we’re offering a vegetarian, gluten-free, hot chocolate option with added functional benefits,” continues Gilpin.
Marvel Instant Hot Chocolate is available for healthcare and education customers now (2 x 2kg).
 SalesOut database 2020