Burton’s Biscuit Co. is rolling out the latest offering in its ‘decidedly different’ Maryland Kookie Crew range with the launch of irresistibly nutty Hazelnutter.
The new addition, guaranteed to satisfy the kookiest of cravings, is a perfect combination of roasted hazelnuts, a delicious chocolate dough and loads of chocolate chips. The distinctive yellow wrapper also features kookie messages hidden underneath the seals on each pack.
Kate Needham, Burton’s Biscuit Co’s Marketing Director, said new Hazelnutter (200g; MSRP £1.35) and the rest of the Kookie Crew were enabling consumers to turn an everyday biscuit occasion into a compelling kookie experience.
“Packed with personality, the Kookie Crew range celebrates the fact that Maryland is synonymous with kookiness, different to any other biscuit and providing consumers with an opportunity to enjoy imaginative new flavour and texture combinations,” she said.
Maryland Hazelnutter has secured listings in ASDA (March 24) and Tesco (April 22), and follows the successful rollout of two other Kookie Crew SKUs, It’s Mint To Be and Jaffanator.
Hazelnutter’s launch coincides with a £750,000 investment for the nation’s No.1 cookie*1, led by a fully-integrated, digital-led marketing campaign which celebrates individuality and will reach over 14 million consumers, including 91% of core Maryland consumers almost seven times.
*1 Combined Read – Nielsen Scantrack (26.12. 2020) and Powerview (27.12.2020)