Burton’s Biscuit Company is announcing the return of its ‘What would you do for a Maryland?’ campaign to the nation’s TV screens in February, with the £46m brand also being backed by social media activity and retailer activation. The £350k campaign breaks on 1st February, with the TV commercial premiering with ITV’s ‘The Voice’ during prime time Saturday night viewing, alongside other popular programmes including ‘Take Me Out’ and ‘Celebrity Juice’. The ‘What would you do for a Maryland?’ TV campaign taps into the nation’s love for cookies, centred on what people would do for a Maryland cookie.

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