CCEP is encouraging consumers to relax and enjoy a little me-time this summer with its latest push for Fuze Tea, the fusion of tea, fruit and botanicals. The campaign includes a new TV advert, a podcast series and a samplings programme, kicking off with an experiential sampling at Waterloo station. Fuze Tea is launching a new ‘Mind Tingles’ podcast to calm to stressed commuters, featuring interviews about the importance of mental health with high-profile celebrities including model Daisy Lowe, rapper and TV personality Professor Green and Radio 1 DJ Clara Amfo.
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