Award-winning innovators Metcalfe’s skinny popcorn® are excited to expand their delicious range with the launch of a brand new flavour, Maple Bacon.
Metcalfe’s skinny is the fastest growing premium popcorn brand in the UK, up by 29.5% year-on-year and now purchased by a record number of households. The launch of Maple Bacon offers retailers something new for their customers and will bring further excitement and growth to the category.

The performance of the Metcalfe’s skinny popcorn® brand has been helped by impressive results from Cinema Sweet which has generated almost £600k in retail sales since its launch in January 2016. Building on this recipe for success, the team has once again used a 100% natural stevia blend to develop a product that is lighter – offering just 121 calories per serving – and yet doesn’t compromise at all on taste. In addition, Metcalfe’s skinny Maple Bacon is gluten-free, nut-free and suitable for vegetarians.

Metcalfe’s skinny has always been known for innovation, first bringing Sweet ‘n Salt popcorn to the UK market 7 years ago. The choice of the popular new flavour combination of Maple Syrup with Bacon will help the brand stimulate further interest and engagement within the popcorn category. Marketing Director Andrew Slamin comments “Recent trends indicate a rise in consumer demand for sweet & savoury flavours and lighter, better-foryou snacks so we’re pleased to have created Maple Bacon – a product that ticks both boxes”.

Maple Bacon is available nationwide in sharing size (75g) from the end of September, with impulse bags (25g) to follow before Christmas.


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