As part of its journey of continued growth and expansion, the Millbrook Dairy Company has announced an ambitious programme of investment into marketing, comms and digital platforms.
Further to two senior appointments announced last month, the Devon-based, cheese and dairy company that sells into Export, Wholesale and Grocery is looking to strengthen and grow its infrastructure to enable it to build on the foundations that saw it launch and grow to £15m turnover in just 12 months.
According to director and co-founder, Kevin Beer, investing in Marketing and Comms is a key component that will provide key support to the business as it unrolls a series of launches in the months’ ahead – including a new range of value-add products.
Beer maintains that it is an important part of Millbrook Dairy’s approach to support its distribution partners with great service, and says digital platforms and evolving technology are key within that process:
“As with any young business, we have to prioritise how and where we invest in our business and for us – it’s about building our talent first, but a very close second is about how we position ourselves in the market, and how we support our customers with service excellence”.
“Marketing and digital are both key aspects for the future. Our new interactive web site is under construction and we look forward to launching this in the next few weeks. Additionally, we are building in customer service features through investing in software and technology that help us see what is happening across our markets.
“Furthermore, we have appointed a marketing and comms specialist in the dairy sector to support our forthcoming launches and to further build value into our customer relationships through extending support to cover events and grow our international profile”.
“We will also be launching our social media platforms – Twitter, Facebook and Instagram which will allow us to be much more proactive in our communications and enable to link with our customers and suppliers alike”.