KP Snacks is reaffirming its commitment to supporting its under 100 calories snacks portfolio, which features 37 products including POM-BEAR, Skips and Space Raiders, by launching creative campaigns for its flagship brands Hula Hoops Puft and popchips. Hula Hoops Puft, the tasty snack with only 72 calories, returns to TV this month with a new campaign, Mouth Meditation, featuring the voice of comedian Miranda Hart. Popchips features in an outdoor media campaign focused on key city centre locations and transport hubs, with the message that ‘better for you’ needn’t be boring.

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