Mission Foods, the UK’s leading wrap manufacturer, is introducing a dedicated convenience range in January. The five-strong range will include original tortilla wraps, plain pitta bread and three naan products – plain, garlic & coriander. Mission has catered to the channel by making the range available in smaller pack sizes for top up shops and PMPs to entice shoppers.
Paula Jordan, Managing Director of Mission Foods UK commented: “In the current climate, brands are key in the convenience channel as they provide shoppers with reassurance on product quality and consistency. We’ve created a comprehensive range of staples for retailers, and the price-marked packs will help give shoppers confidence that they are getting good value from their local store.”
The colour blocking style of the new Mission convenience range will ensure impactful shelf stand out, as well as easy range navigation for the shopper.
“Our new convenience range also has a longer shelf life, making it an even more attractive proposition to retailers who are concerned about wastage and stock management, while the pack formats are perfectly suited for those on a top up shop or looking for ‘meal for tonight’ options,” concludes Jordan.
The full range of price-marked tortilla wraps and flatbreads is currently rolling out in Booker depots countrywide.