MondelēzInternational, the number one confectionery supplier at Christmas (Nielsen), is once more gearing up to help retailers with their seasonal sales this year. New treats and returning favourites will be in store for the 2021 Christmas season across confectionery and biscuits, from much-loved brands Cadbury, Green and Black’s and Maynards Bassetts. This will help retailers make it a year to remember for their shoppers, by building cherished memories and lifelong rituals.
From the beloved range of Cadbury advent calendars to the launch of new Cadbury Dairy Milk Winter Orange, there is something for everyone in this year’s range of special treats.
This year also sees return of retro bestseller Cadbury Puds, with a luxurious truffle centre, covered in the nation’s favourite chocolate (Nielsen). Aimed at driving sales in the self-eat category, Cadbury Puds will be incremental to a retailer’s range this festive season.
Chocolate is a key category at Christmas, so it’s essential that retailers prepare their range early to maximise their shoppers’ seasonal spend. The opportunity for retailers begins in September and lasts until the end of December, with four phases to enable them to stock the right range at the right time.
The season begins in September, when stores can kick off with sharing confectionery for ‘Big Night In’ as the nights draw in, with tubs and pouches being critical to success. In October the ‘Self-Treat’ section takes prominence as the core Christmas season really begins and shoppers start to treat themselves and loved ones to self-treat and novelties confectionery such as Cadbury Mini Snowballs. In November, retailers should begin the ‘Countdown to Christmas’ in store with advent calendars and tree decs. Finally, as we enter December and the big day approaches, retailers can deliver ‘Christmas Magic’’, when shoppers are increasingly looking to trade up, by stocking up on gifting and selection packs to drive maximum sales from festive shoppers.
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