Mondelēz will be helping retailers expand their ‘Healthier Bars*’ range with the launch of a brand-new fruit and nut snack brand, Cadbury Nuttier. The brand’s three exciting flavours – Peanut & Almond, Cranberry, Peanut & Almond and Coconut & Almond – are available in single bars, helping retailers to recruit new shoppers to the range with a trusted, recognisable brand, while tapping into this expanding and valuable category.
Cadbury Nuttier packs wholesome ingredients into the simplest combinations, which crucially deliver both nutritionally, and on taste, which remains the number one driver of consumer purchasing decisions. All new flavours will be available in 40g single bars at an RRP of £1.19**.
The new bars are filled with fibre, made up with over 40% of whole fruit & nuts, designed to give the ultimate taste experience. Cadbury Nuttier contains a delicious hit of indulgence from Cadbury, meaning it is one of the first products within the ‘Healthier Bars*’ segment to include milk chocolate, making it an even more exciting proposition for retailers.
With transparent packaging consumers can see the combination of over 40% of visible blended fruit and nuts featuring at the top, embedded into delicious Cadbury milk chocolate at the bottom. This points to the concept that “there are two sides to every bar”, with this slogan appearing on displays and POS in-store.
Lyndsey Homer, Brand Manager for Cadbury Nuttier at Mondelēz International says: “As the nation’s favourite chocolate, Cadbury is in prime position to deliver growth for the ‘Healthier Bars*’ category, catering for the growing shopper demand for snacks that are wholesome, but still deliver on taste.
“Cadbury Nuttier is a really exciting launch for us. Not only do we know that the ‘Healthier Bars*’ category is very popular, but we’re confident Nuttier is one of our best tasting bars yet, performing exceptionally in testing. This, combined with its striking packaging that will stand out on shelf, will mean Cadbury Nuttier is sure to be a hit for shoppers.”
The new bars will be hitting shelves in January and should be ranged in the on-the-go section, near the front of store, or alongside other ‘healthier* snacking’ options to maximise impulse sales.
*Healthier Bars, as defined by Nielsen
**Prices are recommended only. Retailers are free to set their own prices
*Brand of the Year 2019 at the World Branding Awards, from the World Branding Forum.
 Nielsen Total coverage including discounters, Value, MAT 16.05.20
 Nielsen Total Mkt Inc. Discounters MAT to 11.07.20