Mondelez International is kicking off the 2020 Halloween season with a raft of thrillingly themed confectionery to help retailers get into the spooky spirit and capitalise on the growing opportunity. Halloween has become a valuable earner for convenience retailers, so it is crucial they take full advantage of this and create excitement for their shoppers. Retailers should stock up on the Mondelez range of self-eat and sharing novelties launches across both chocolate and candy ranges, offering products for consumers to enjoy independently as a treat or to share while hosting a family Halloween party.
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