With new seasons come new shopper occasions, and Mondelēz International is catering for each one of them through new additions to the popular Cadbury Cards range. ‘Happy Birthday’, ‘Thank You’ and ‘Just for You’ messages are being added to the refreshed and redesigned Cadbury Cards sleeves to allow shoppers to pick the perfect occasion for its recipient. First launched last year, Cadbury Cards are the perfect gift for any chocolate lover; each one has an eye-catching and thoughtful gifting design on the outer pack and contains 20 delicious Cadbury chocolate pralines. There is also a space in the cleverly-designed pack to write a special message for the recipient, bringing a truly personalised experience to the chocolate aisle.
Cadbury Cards have already generated over £780k in sales since their launch last year, proving popular among shoppers looking for a convenient yet thoughtful and customisable gift. The refreshed Cadbury Cards range will now be available in four different designs, and in two variants: Hazelnut Creme Hearts and White Chocolate Truffle Flowers. This gives the range relevance across a wide variety of shopper occasions, from Father’s Day to Valentine’s, or simply ‘just because’! For retailers, this unique proposition will allow them to drive incrementality in their stores and take advantage of the many seasonal and everyday gifting opportunities all year round.
With its new eye-catching and relevant designs the Cadbury Cards range is sure to attract attention from shoppers – so retailers should stock up now to make the most of this opportunity!