Today, Pringles is revealing Mr. P’s (aka Julius Pringle) new look, as the famous character shaves down for Movember.
This will be the first time Mr. P has gone moustache-less since Pringles launched in 1968 (52 years ago) and is doing so, to raise awareness and to get more men to talk about their mental health.
Joining Mr. P this year with what could be the most important mo they ever grow are Peter Crouch, Sir Mo Farah, Liam Payne, Russell Tovey, and thousands of others globally.
The new look comes as Pringles celebrates its year-long partnership with Movember, which is the first time the snacking brand has supported a charitable cause in the UK – aiming to drive more open conversations around mental health and inspire people to ‘Pop, Share, Chat’.
Since the first Mo was grown all those years ago, Movember has prompted millions of conversations about men’s health, encouraging men to understand the health risks they face, to talk more openly about their health and to take action when needed. By 2030, the charity aims to reduce the number of men dying prematurely and the rate of male suicide by 25%.
Rebecca Worthington, Pringles UK Activation Brand Lead, said: ‘’Movember is an incredible cause and the work it does to support men all over the world is second to none. As a partner to the charity, we couldn’t let Mr P get away without removing his iconic moustache and we’re looking forward to helping to drive important conversations around people’s mental health.’’
Anne-Cecile Berthier, Country Director ? UK and Europe at Movember, said: “Movember is delighted to have partnered with Pringles for the first time. Pringles are working with Movember to encourage conversations and get people talking about their mental health. We are excited that Pringles and their moustachioed mascot are helping us to spread this important message.”
The Pringles and Movember partnership launched in September this year with branded point of sale in over 800 Tesco stores nationwide.
For more information on the Pringles and Movember partnership, please visit www.pringles.com
For more information follow @Pringles_UK.