The UK’s #1 cereal bar brand, Nature Valley[1], has announced a new price marked pack offer for its leading Crunchy range, designed to help convenience retailers boost their better-for-you snack sales.

Available now, the new offer means shoppers will be able to purchase two Nature Valley Crunchy singles for £1, previously 59p each. Two SKUs, aimed at the on-the-go morning occasion, are included in the deal – Nature Valley Crunchy Oats and Honey, and Nature Valley Crunchy Canadian Maple Syrup.

The new price-marked singles are available now in SHS, Booker, and Co-op, and follow YOY growth for Nature Valley in the convenience channel[2]. The overall Nature Valley Crunchy platform is worth £31.3million[3] and is a significant driver of growth for the brand.

Roisin Witort, Marketing Manager for the General Mills Snacking portfolio, said: “As Nature Valley performs so strongly with convenience and impulse shoppers, we saw a real opportunity to further increase category frequency with an exciting, new PMP offer.

“It’s also important to us that we deliver compelling and competitive value for money for our customers, and support retailers in driving their snacking sales around the morning consumption occasion.”

[1] Nielsen Total coverage w/c 02.10.21

[2] Nielsen EPOS data ending the 2nd October 2021.

[3] Period: 52 Weeks | Currency: GBP | Market: Total Coverage including Discounters | Category: BARS

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