New ad push for Sprite’s clear bottles

CCEP has unveiled a new ad campaign to support the launch of its re-designed Sprite bottles that are easier to recycle. The ‘Clear is the new Green’ campaign educates consumers on the recyclability of the Sprite packaging, showing that the green Sprite bottle has turned clear to make it easier to recycle into new bottles. The campaign will appear on over 6,000 display panels across the country, part of CCEP’s ongoing efforts to remove virgin plastic from circulation as it aims to double the recycled PET in its plastic bottles.