Family favourite HARIBO Starmix, the category’s top-seller, just got even better with the addition of fruit juice, bringing a new fruitier and tastier mix to Britain’s favourite sweet. The updated mix, which retains the five iconic pieces; the egg, heart, cola bottle, bear and ring, was developed to meet with the expectations of HARIBO consumers who love fruity and juicy confectionery. In listening to feedback from customers and staying aware of consumer trends, HARIBO has seized the opportunity to make their best even better by enhancing the flavours and colours that everyone loves in Starmix! As sales of HARIBO Starmix are consistently higher than the closest competitor bag, retaining the taste and quality was essential to supporting future sales of this much-loved product, which is integral to the category.

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