Kepak Convenience Foods, the category leader in the UK’s £102 million hot snacking market, is relaunching its popular Speedy Snacks value range. The relaunch will reinforce Speedy Snacks’ position as a family favourite, appealing specifically to the brand’s core market, mothers of 8-13 year olds. In addition to eye-catching new pack designs and a new logo, Speedy Snacks’ product quality has been improved. Speedy Snacks now has NO hydrogenated fat, artificial flavours and colours and meat used will be sourced exclusively from Britain and Ireland.
“The changes we have made heighten Speedy Snacks’ appeal as an affordable, convenient option for budget conscious mothers preparing meals for younger children,” says John Armstrong, Kepak Convenience Foods’ Marketing Director.
“The product quality improvements are in response to extensive consumer research and reflect the increased importance of product quality and provenance to mothers buying family meal solutions. The packaging improvements strengthen and communicate the brand’s position as a clear family solution.”
The Speedy Snacks range currently comprises two twin packs the Southern Fried Chicken Burgers and Flame Grilled Beef Burgers.
Kepak Convenience Foods
Tel: 01772 688 312.
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