A new addition to the brand’s top-selling everyday gluten free biscuit range
Leading gluten free brand, Nairn’s, is delighted to unveil the newest addition to its award-winning range of biscuits, Toffee Flavour Oaties. The deliciously crumbly biscuits are made with gluten free wholegrain oats, boasting an indulgent and rich toffee flavour that goes perfectly with a cup of tea or coffee.
In line with the brand’s commitment to create delicious lower sugar biscuits, the new Toffee Flavour Oaties contain 45% less sugar than the average sweet gluten free biscuit. According to a recent Action on Sugar report, Nairn’s biscuits came out lowest in sugar per 100g out of 481 products tested and had the second lowest calories too.
The new toffee flavour variety proudly joins the esteemed Nairn’s Gluten Free Oaties range which includes the beloved Original and the irresistible Choc Chip flavours, both gathering widespread popularity. Sales of the Gluten Free Oaties range have almost tripled over the last year, driven by the great quality and competitive prices of the products, so the new addition will be welcomed by many loyal Nairn’s biscuit enthusiasts.
Euan Lutton, Brand Manager at Nairn’s commented: “Demand for tasty, healthy, but also purse-friendly, free from products has never been higher. However, value offerings are still in short supply in the free from aisle, especially in the sweet biscuit category. We are proud to have created yet another gluten free biscuit that showcases the health credentials of oats, champions lower sugar content while not compromising on taste, and offering a safe option for those following a gluten free diet, whether it’s their choice for medical or lifestyle reasons.”
The brand’s commitment to quality and safety is further exemplified by the certification from Coeliac UK, allowing Toffee Flavour Oaties to proudly carry the Crossed Grain logo. Each batch of biscuits is independently tested to ELISA standards, ensuring the highest levels of gluten-free excellence.
Nairn’s Gluten-Free Toffee Flavour Oaties are:
- Packed full of gluten-free wholegrain oats – a rich source of vitamins, minerals and nutrients
- 45% lower in sugar than the average sweet gluten free biscuit
- Only 49 calories per biscuit
- Plant-based and suitable for vegans
- Certified by Coeliac UK
- High in fibre
- Contain no artificial colours or preservatives
- Contain no GM ingredients
- Contain no hydrogenated fat
Nairn’s Toffee Flavour Oaties is launching in retail in Sainsbury’s (August) and in Tesco (October) as well as in wholesale and the convenience sector.
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