Following its successful introduction into the grocery channel last year, Logic has today announced it will be significantly expanding distribution of its Logic Compact Intense range into the independent and wholesale channels.
Recognising the growing popularity for nicotine salt e-liquids in the market, JTI has designed a range of flavour pods with nicotine salts to meet consumer demand, as vapers become more experimental in their vaping choices. The range will be available in 18mg and five unique flavours; Amber Tobacco, Peppermint, Berry Ripple, Banoffee and Chai Latte. The new e-liquids offer a smoother and more intense flavour delivery.
The pods will be compatible with the popular Logic Compact device and will join the Logic brand which was worth £27 million in the last year in traditional retail[i], with growth of 34% year-on-year[ii], making the new line extension a must stock for retailers.
Nick Geens, Head of Reduced Risk Products at JTI UK, comments: “We’re pleased to introduce the range of nicotine salt flavour pods into the independent and convenience channels to extend and develop our Logic portfolio. We are continuing to innovate to ensure we meet the needs of existing adult vapers, and the Intense range offers a great profit opportunity for retailers catering to those customers looking for an enriched vaping experience.”
For more information on the Logic portfolio, retailers should speak to their local JTI Logic Representative or call the help desk on 0800 112 3401. Retailers can also visit www.jtiadvance.co.uk for further information and can shop the range at www.jtiadvance.co.uk/shop.
* Retailers are free to sell JTI products at whatever price they choose
[i] IRI Market Place, Value Sales, Total Logic Brand, Total UK, MAT Dec 2019
[ii] IRI Market Place, Value Sales, Total Logic Brand, Total UK, MAT Dec 2019 vs MAT Dec 2018